Vera Wang’s Wedding Dresses Coming to David’s Bridal

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Pictured: A Vera Wang gown from a runway show, (photo from

Well, it’s officical.  Vera Wang’s beautiful, but pricey wedding dresses are coming to David’s Bridal.  I first heard this on Twitter, but now it’s official via statements form Vera and David’s. Nothing will be ready until Spring 2011, so this is not budget friendly for Brides in 2010.   Here’s the 411 from the official press release :

Vera Wang and David’s Bridal announce an exclusive partnership to launch a new bridal collection. The collection will consist of gowns and accessories for the bride with a later intention of expanding into bridesmaid dresses and shoes.  The collection will be available in the US in early Spring 2011 and in Canada by the end of 2011.  Consistent with David’s Bridal’s price points, the new collection of gowns will be priced under $1500.

Vera Wang states: “I am thrilled for the chance to bring my very specific vision to David’s Bridal, the biggest wedding retailer in America. The ability to grow my sphere of influence in the bridal world is both a huge creative and business opportunity and one I am so excited about. With this new challenge, I hope to speak with a level of taste and authority that will resonate with brides everywhere. This association represents the next logical step for someone who has spent 20 years building a relevant and respected bridal brand. I can’t think of a more strategic or promising time to grow a new segment of my business than now!”

Bob Huth, President and CEO of David’s Bridal says: “This exciting, new partnership will now enable us to serve even more of America’s brides, including those who could only dream of wearing a Vera Wang gown. We understand the importance of a bride’s special day, and we’re very proud to be able to complement the strength of our existing brands with an outstanding and exclusive collection by the most revered bridal designer in the world.”


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.


  1. Genesis

    April 24, 2010 at 4:52 pm

    do you think theyll give us a preview of what will be in the line? i dont know if i wait til this comes out if ill be cutting it too close…

  2. marrydresses

    August 12, 2010 at 5:03 am

    I like the two barands!