Valentine's Day gifts

Valentines Gift Guides: Luxury Retailers & Discounters Promote Gifts

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Bergdorf’s Valentines Picks via the Luxury Daily

The Luxury Daily has a great article on Luxury Brands pushing their Valentines Gift Guides via e-Mail marketing.  Valentines Day can mean big business for retailers, so they need to get their goods in front of potential buyers.  How they choose to do that is fascinating.  Its seems luxury brands like Jimmy Choo  are using gender targeted email campaigns to get their gifts to the right buyers, which is a brilliant idea.  Bergdorf is advertising a pink Valentino Rockstud Wristlet Clutch Bag for $995 and a pink Nicholas Kirkwood Patent Leather Platform Pump for $795 in their gift guide.  With prices like those, the stores must have  or buy email lists that target those with deep pockets.

But what are the discounters doing who might have great gifts, but small marketing budgets?  Social media is one way for brands like Kohl’s and TJ Maxx to let customers know what is on offer in-store for shoppers.

TJ Maxx Valentines Gifts for Her

TJ Maxx Valentines Gifts for Her

TJ Maxx is promoting gifts via their Facebook pages like sexy lingerie, heart shaped pendants, designer bags and fashions.  They also have top notch cosmetics like Molton Brown and Philosophy in their stores from time to time. The deals are out there, you just have to go look.   There is no online shopping at TJ Maxx or their sister store, Marshalls. For men, both stores offer electronic items like iPhone & iPad cases plus clothing.

Kohl’s is offering Valentines gifts for women in the form of fashions, jewelry and fragrance. For men, there are Food Network items, Bluetooth accessories and an iLive iPhone Boombox for approx $69.00.  For the best deals at Kohl’s look for coupons online and on their website.  There’s no reason to pay retail at Kohl’s with all the discounts they offer.  For convenience, you can shop online and pick up in store.

Nordstrom has some great Valentines Day Gifts on their website (including jewelry, perfume, cosmetics and apparel)  –remember,  can shop online and pick-up on store to save time.  There are luxury gifts, as well as gifts under $50.00 and $100.00.

If you’re looking for more deals, watch the store’s Facebook pages and Twitter channels.  Many low priced stores have great Valentines Day gifts, but they don’t invest big bucks to market them.   If you are on Twitter, follow hashtag  #Valentines to find some good deals.

What are you shopping for this Valentines Day readers ? Remember, it’s not always necessary to shop to show love.  I love the simple letter that Robert Browning wrote to Elizabeth Barrett to declare his love using only ink and paper. Priceless.

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Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.

1 Comment

  1. Prince Oliver

    February 7, 2013 at 11:34 am

    Thanks for the quality article. Pushing Valentine’s products using, newsletters and email marketing can be really effective, especially when targeted to the right audience. I believe that providng some sort of discount or voucher along with the newsletter, will be even more efficient.