The Shops at Target: Underwhelming Cosbar & Privet House Displays

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Pictured: The Cos Bar at Target display (photo: M. Hall)

Yesterday I stopped by the launch of the shops at Target to see what all the buzz was about.  I didn’t see many Target shoppers excited about the shops.  I check out the beauty and bath products at Cosbar and Privet House and was frankly underwhelmed.  With Cosbar, there were no testers on the display, so unless you’ve visited their shop in Aspen, it’s hard to know what all the buzz is about, since you can’t try it before you buy it.  I checked to see what my fellow blogger and expert on all things Target, Target Addict , thought, and she summed it up Cosbar at Target very nicely. “While the wrapped soaps were pretty, I passed on these, because you can get even prettier (and larger) wrapped Italian soaps at discount retailers like TJ Maxx and Marshall’s,” says Target Addict. I agree 100%. I’ve bought Molton Brown at TJ Maxx, so Cosbar didn’t thrill me. I did buy one Cosbar item though, the Cosbar Target Cooling Eye Mask for $6.00 US.  Since I am prone to taking red-eye flights, I thought it might be good to have this eye mask on hand. I’ll let you know if it’s worth the $6.00 price tag.

Pictured: Privet House for Target (photo: M. Hall)

 The other “shop” I checked out was the Privet House interior design displays.  This plastic dishes and mugs are cute, especially if you are a college student or 20 something decorating for the first time.  They are cute, but not distinctive.  For the price, I think TJ Maxx Home Goods offers better quality items.  Some of the Privet House home furnishings are ridiculously over priced.  Eighty bucks for a pouf? Not.  This is the same Target issue Pouf that has been decorated with Missoni covering, Calyspo designs and now Privet House design, and then sold for upwards of $100.00.  For me, it’s not a must have.  I came away think the shops were a bit disappointing, and I think Target shoppers agree.  The continual issue of budget rebranded luxury goods is becoming a bit non-descript.  I forsee  a Clearance in the future.  Watch this space!


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.


  1. J.CrewJD

    May 8, 2012 at 12:41 pm

    I also forsee clearance! I happened to be at Target yesterday and barely noticed this stuff. Very disappointing! The dishes weren't any cuter than some of the regular old Target brand stuff!

  2. Target Addict

    May 8, 2012 at 2:12 pm

    Thanks for the shout-out! I totally agree: everyone should wait until this stuff goes on clearance.

  3. Anonymous

    May 9, 2012 at 6:11 am

    Unwhelming is an understatement. The TV ads were great, the product in person, 'not so great'. Marshall's has a better deals. I see 'deep clearance'.

  4. Target Addict

    May 9, 2012 at 1:40 pm

    Have you read that The Shops at Target are on-going? There's at least going to be a “phase 2” in the Fall. I really have to question this strategy. It seems like the “big name designer” collabs are the better way to go.