The Recessionista Reviews Albertus Swanepoel Hats for Target

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Pictured: Two lonely Swanepoel Hats on the racks at Target, Francoise hat on left,  Katherine hat on the right. 

Today Target launched a 14 piece collection of hats by Albertus Swanepoel. The hats will be on sale at Target stores and online until December 22nd (or until they are gone.)  Although Albertus Swanepoel is a well-respected designer in fashion circles, he’s not exactly a household name. A hat from Swanepoel’s designer collection sells for $500.00 or more.  Each hat in the Target collection sells for $19.99. The Target collection is made up of colorful felt fedoras with playful accent ribbons and bows (see above.) I wasn’t sure Target buyers would appreciate the hats by Albertus Swanepoel, by judging by the empty racks, it was clear that the hats were selling briskly. Only a handful of the Swanepoel hats were left, sandwiched in between many Mossimo hats. The Swanepoel hats stood out because of their more striking colors and accents, but otherwise they were indistinguishable.  There was no special signage or display area for the collection.  I was surprised that my local store didn’t have more marketing for the new products.

Pictured: The Jill Hat features violets and black flowers over a baby blue ribbon (photo: M Hall)

The leopard spotted fedoras and faux fur riding hats were not at my store, although they are available on the semi-reliable (the site as down again this week for a few hours.)  They look good, especially when you consider the low price tag.  I liked all the various versions of the Fedoras. The styles are very true to the original 1940’s style, and I’ve read that Swanepoel uses an original 1940s block to recreate the style and shape of his Fedoras.  The lavender Fedora Katherine hat is particularly striking, although the one I saw had very irregular stitching around the brim.  But hey, for $19.99, you can’t really expect perfection.

Pictured: Two hats not in stock at my store, the Leopard Kwele and the Ganache Cloche.

The hat I liked most in the collection was not available at either at my local store or online, the Ganache Cloche, pictured above. The style is a bit more understated and will compliment the colors of my winter coats and sweaters.  I’ll have to keep searching for it. Right now, only 8 of the 14 hats reported to be in the collection are available on  (Update: as of 10/31 all 14 hats are available on to order.) Have any of you seen the Cloche at your local stores? So far, I have not seen any of the Albertus Swanepoel hats being resold in mass quantities on eBay, which is good news for those of us who want to own a Swanepoel hat without paying an outrageous price for it.  With the vintage vibe of the collection, bright colors on the bands and flowers, I’m wondering how many Target shoppers will be anxious to get their hands on these.  These are definitely for the fashionista who wants to stand out and make a statement.

If you want to save now on the hats, I recommend shopping with Target Coupons via the ShopatHome portal site. ShopatHome members get 6% cash back when they shop via the ShopatHome link.


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.


  1. Target-Addict

    October 31, 2011 at 1:43 pm

    The cloche seems to be available online now, if you want to order it 😉

  2. kristin rohan

    October 31, 2011 at 9:28 pm

    LOVE love love the hats — so glad these classics are around this season.


  3. Kimberly

    November 1, 2011 at 2:57 am

    My local Target only had 2 of the hats – the leopard one and the one with the violets. I wanted to leopard one so I was in luck. I'm surprised Target didn't make more of a to do about the collection though. They are great hats!

  4. Azalea

    November 7, 2011 at 2:22 pm

    I went to a Target in Kansas City on Saturday and they had most of the collection as well as a nice end display right in the accessories dept. i bought the Francoise hat and am thinking of ordering one more online that i didn't see instore.

  5. Anonymous

    March 7, 2012 at 9:17 pm

    Will Target be selling a version of the hat Albertus designed for Kate Winslet that she used for her book? It's a really nice hat and I'd love to have one!


  6. Anonymous

    March 7, 2012 at 9:18 pm

    Will Target be offering a hat similar to the one Albertus made for Kate Winslet, for the Golden Hat?

    I would LOVE love that!!!