OMG, Cynthia Rowley Designs Diapers for Pampers!

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 Pictured: The New Designer Pampers by Cynthia Rowley

Does your little bundle of joy need to look chic n’ cheap? Do you want them to get used to designer labels early in life? Then good news.  Pampers has a new Diaper that they are about to start selling at Target……..designed by, wait for it…Cynthia Rowley.  Above is a picture of the stylish design.  Quite understated on an infant don’t you agree? Will it make the unseemly task of diaper changing take on a new elegance? Who can say.  It’s early days for this latest innovation from Proctor and Gamble.   I’m not a mommy, but I a dying to find out how much these cost. The products will be on Target store shelves and in July.

These innovative products will bought to market by Pampers maker Proctor and Gamble.  This is an interesting move for them, after recent complaints about Pampers from some Mommy bloggers.  According to P&G, Pampers by Cynthia Rowley incorporates a beautiful look and feel – giving discerning parents high performance, value and choice of style. The diaper collection, which will be available in pastel designs including madras, stripes and printed ruffles suited specifically to babies and toddlers, delivers the perfect blend of utility and aesthetics. After all babies need fashion choices too.  I mean white is so yesterday.

“As a mom, I wanted other moms and dads to have more options in every part of their lives — even diapers,” said Rowley. “It’s the first piece of clothing your baby will ever wear, and it should be special.”

I just don’t know about that…are the diapers really “clothing?” What ever happened to the good old cloth diapers that were washed instead of disposed of in the garbage bins and land fills.  Now the talents of Cynthia Rowley will join all the other disposable diapers in the trash heap.

What do you think readers? Will you be just waiting to get these Designer Diapers?  Or would you rather wear a fashionable designer on your own stylish shelf?  So many questions.  This one is even more surprising that Liza going to the Home Shopping Network.


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.


  1. Anonymous

    June 30, 2010 at 4:44 pm

    I wish she'd chosen to partner with a cloth diaper maker instead. I think it's a fabulous idea, but I won't give my money to Pampers.

  2. Target-Addict

    June 30, 2010 at 10:29 pm

    LOL, I blogged about the same topic today 🙂
    I don't know….there's pros/cons to both cloth and plastic diapers. I wouldn't criticize her for her choice of partnering with Pampers. But it should be interesting to see whether they cost more, and if so, whether consumers will go for it.

  3. Dina

    July 1, 2010 at 2:14 am

    since it is summer, I'd probably buy my son some as long as they weren't seriously more expensive compared to regular Pampers…. they'd be cute w/ just a t-shirt when it's super hot out.

  4. Five Star Frugalista

    July 1, 2010 at 2:40 am

    Between this, Stella McCartney for Gap, and all the designer duds I see for babies – I want one!!

    Minus the hard stuff, that is 🙂


  5. Anonymous

    July 5, 2010 at 1:58 am

    They're going to to be $6 more than a regular box of Pampers, at least that's what I heard.