NEW A|X Armani Exchange in LA, Emporio Armani Red and Special Giveaways

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Pictured: A|X Armani Exchange’s Asymmetrical Ruffle Top (photo courtesy of Armani Exchange.)

EXCITING NEWS!!!!  If it wasn’t exciting enough that some of Armani’s magic style is available in a lower priced lined called  A|X Armani Exchange, we just got a new superstore in Los Angeles on Robertson.  The store is humongous.  Only in LA- LA Land ( and I say that because I live here, and I say it with love) would you find a store like this.  This new store is located in the formerly ultra-luxe Armani Casa home design store, the new A|X store has been made-under to resemble a low key Hollywood nightclub, covering 6,600 square feet with raw concrete floors, chrome fixtures, and blue fluorescent bulb lighted displays.  It’s all about the blue lights, right? 🙂  And I’m not talking about a blue light special here.  I’m talking affordable Armani!

The selection in the store is sophisticated and fashion forward. Selections include hand selected seasonal pieces ranging from premium denim and stylish t-shirts to casual dresses, blazers, outerwear and a full spectrum of accessories.  But here is the best part, prices start at at $25 US.  Of course it’s all lustworthy!  Above is one of my favorites, the Asymmetrical Ruffle Top with faux wrap and ruffle at the hem. 
Because I know all my readers are not here in Los Angeles,  A|X Armani Exchange has generously offered me some gift cards to give to my readers in the United States.

Pictured: The Get: A|X Armani Exchange’s Gift Cards (photo courtesy of Armani Exchange.)

I have two gift cards for $100.00 each, that can be used in store, or to shop online at A|X Armani Exchange.  Two lucky readers will be able to shop for free for a selection of  Men’s and Women’s clothing + accessories.  But wait there is more!  I will be giving out a wonderful runner up prize.

Pictured:  Runner-up prize: Emporio Armani  Diamonds Parfum (photo courtesy of Armani )

One lucky reader (and this can be someone outside the US)  will win a new bottle of Emporio Armani’s DIAMONDS Parfum.  The Parfum was given to me when I attended the Emporio Armani in store fashion show at the Beverly Hills store.  It’s a fantastic scent. The scent retails at Bloomies for $58.00.  DIAMONDS was created by perfumer Thierry Wasser. The fragrance is categorized as a gourmand floral, featuring top notes of lychee and raspberry; middle notes of rose, freesia and lily of the valley, and a base of vetiver, cedar wood, patchouli and vanilla.  I personally love it, it’s very light and I like the unique floral and raspberry notes.

 Pictured: the “RED HOT” Tee is one of the special series Emporio Armani and (PRODUCT) RED T-shirts for spring-summer launched this month. (photo courtesy of Emporio Armani )

If you have seen the May issue of French Vogue (with Kate Winslet, Meryl Streep and Penelope Cruise), you’ll note that the new Emporio Armani (RED) T-shirts were featured on the cover. The stretch cotton T-shirts, which together with eyewear and watches are now part of the Emporio Armani (PRODUCT) RED collection, are white with short sleeves and a ‘V’ neck.  With a body hugging fit, they have two different serigraph prints on the front with the words ‘(RED) HOT’.   Part of the profits from the Emporio Armani RED products go to the Global Fund to help eliminate AIDS in Africa.   Oh Mr. Armani, how do I love thee, let me count the ways: A|X Armani Exchange, Emporio Armani Red, DIAMONDS parfum and those outlet stores too!

Now, here’s what you need to do to try to win an A|X Armani Exchange gift card for $100.00 US or the DIAMONDS parfum. To enter to win, just leave a comment here by May 9th, and let me know what you would buy if you could go shopping at A|X Armani Exchange for FREE!  Please leave your email address like so (giorgio at yahoo dot com) in your comment so we can reach you if you are the lucky winner. 
Let me hear from you! This one is too good to miss!


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.


  1. Linda RD

    April 30, 2010 at 5:07 am

    wow this is one cool giveaway!!! i really like the ruffle top you like, but if i had to pick something different, i would pick the ruffled one shoulder top.

    [lyndagp at gmail dot com]

  2. goofyfrito

    April 30, 2010 at 10:44 am

    I would get some new sunglasses for summertime! 🙂
    (lauren dot miramontes at gmail dot com)

  3. Rosemary

    April 30, 2010 at 1:28 pm

    I love the A/X Armani Exchange having shopped here first in New York and now in Philadelphia. I would love to add to a spring/summer wardrobe from the wonderful store.

  4. Target-Addict

    April 30, 2010 at 2:20 pm

    Ooooh! I just visited the A/X site, and if I won the gift card, I'd get the tres-chic Striped Belted Dress. And it's $98, which the gift card would just cover! (not including tax, of course 🙂

    idreamimjeannie at yahoo dot com

  5. LadyRoss

    April 30, 2010 at 4:08 pm

    OMG!!! I am beside myself right now. This is an AWESOME giveaway! If I was to pick something to buy with the gift card, I would choose either the striped belted dress or the croc satchel. Good luck to everyone.

    [lilhottie1218 at hotmail dot com]

  6. jenniferbichvy

    April 30, 2010 at 4:14 pm

    i love the ruffle top you featured, I would buy that with a new pair of sunglasses!

    [jenniferbichvy at gmail dot com]

  7. Karobaro

    April 30, 2010 at 4:28 pm

    This is just swell! Love the tops!

  8. Alexis

    April 30, 2010 at 5:33 pm

    Great giveaway! I would get the belted utility top and the colorblock shift dress.

    akapurple2000 at yahoo dot com

  9. JEH

    April 30, 2010 at 6:27 pm

    What a great giveaway! Looking forward to checking out the LA store. I'd go for the Drawstring Knit Dress, I think. Perfect for summer!

  10. Anna

    April 30, 2010 at 6:46 pm

    i would get the jewel collar dress in grey- so chic!|skirts/

    ann.altima at gmail dot com

  11. kimmie

    April 30, 2010 at 7:35 pm

    I would definately buy the short sleeve moto jacket! too cute 🙂

    kimkchang at gmail dot com 🙂

  12. Cents in the City

    April 30, 2010 at 7:42 pm

    I work a block from an Armani Exchange, so a little shopping spree would have to be in order.

    I would have to buy the Jewel Collar Dress. It would be so cute for work and happy hour. I love any dress that can pull double duty.

  13. Anonymous

    April 30, 2010 at 8:22 pm

    I would get the floral print halter and the ombre studded tank (in purple). Both these pieces would be great for spring/summer!

    chelem01 at hotmail dot com

    (It's a zero between the m and 1).

  14. styrch

    April 30, 2010 at 11:36 pm

    I would buy that ruffle shirt. I am a sucker for those

    sarah dot tyrchniewicz at gmail dot com

  15. Lea

    May 1, 2010 at 1:43 pm

    The cargo jacket is calling my name.

    (circustricks03 at gmail dot com)

  16. Pum

    May 1, 2010 at 6:40 pm

    I would totally get the striped belted dress! Awesome giveaway, i hope I win!! 🙂

    ( pumsicle at gmail dot com )

  17. Lucy in the Sky

    May 2, 2010 at 4:04 am

    I'd probably buy something for my mom since I haven't gotten a Mother's Day gift for her yet…she has always been a fan of smart-looking coats so we'd probably have a mother daughter shopping day to find something she'd like. If I were to spend the card on myself, I'd probably get a pair of quality skinny jeans — something I lack!

  18. Freeman

    May 3, 2010 at 3:30 am

    Wonderful giveaway !

    Since mother's day is coming :
    Spray Paint Logo T-Shirt
    for my mum ..

    and not forgetting myself : Ombre Logo T-Shirt

  19. Freeman

    May 3, 2010 at 3:31 am

    Wonderful giveaway !

    Since mother's day is coming :
    Spray Paint Logo T-Shirt
    for my mum ..

    and not forgetting myself : Ombre Logo T-Shirt

    jy61680 at gmail dot com

  20. Romina

    May 3, 2010 at 3:01 pm

    Oh sounds awesome!
    I would love to enter IF it is international..

    If I won I would probably pick something for my mom since mothers day is coming and I havent gotten her anything, I would love the diamonds perfume to give her 🙂

  21. Anonymous

    May 3, 2010 at 3:04 pm

    I would get a stunner dress to wear to the chic summer weddings coming up.

    Thanks for the chance to win!


    ejm6x (at) yahoo (dot) com

  22. Green's Anatomy

    May 3, 2010 at 3:12 pm

    AWESOME giveaway! I would so buy the Striped Belted Dress!! I've been lusting over this for a while!!

    kelseylaster at gmail dot com

  23. Ashley

    May 3, 2010 at 3:20 pm

    I loved the striped belted dress! Or the striped tunic, or … wow, I would definitely have a hard time.

    Great giveaway! Thanks!


  24. Shelby

    May 3, 2010 at 4:18 pm

    I love the sleeveless ruffle top! Great giveaway!

    srobinson8561 at

  25. Christina

    May 3, 2010 at 4:34 pm

    I'd love the Striped Belted Dress!

  26. lilDdownunder

    May 3, 2010 at 5:28 pm

    They have some really cute sandals for summer and there is a cute shell necklace that would be great for this time of year, too, so I'd probably get those two things if I won.

  27. The Taylor Household

    May 3, 2010 at 5:40 pm

    I love the agate necklace
    jonilynntaylor at gmail dot com

  28. Amber

    May 3, 2010 at 5:47 pm

    Ooh this is awesome! I'm really loving the Belted Utility Top, and the Cutout Bubble Dress! Thanks so much, I'd be so psyched to win!

    shevilkenevil1 at aol dot com

  29. Ross

    May 3, 2010 at 6:32 pm

    i would buy a new shirt, jeans, and sunglasses!! I love armani exchange!

    r0b0tj0n3z at yahoo dot com

  30. Shannon

    May 3, 2010 at 6:50 pm

    Fabulous giveaway! I would pick either the Cargo Jacket or the Animal Print Cardigan. Cute!


  31. Anonymous

    May 3, 2010 at 6:51 pm

    i'd get the lace trim dress :))

    angela_jeon at yahoo dot com

  32. Vivian

    May 3, 2010 at 6:56 pm

    I would actually buy the top you showed- Asymmetrical Ruffle Top or a pair of sunglasses!

    vivafire at gmail dot com

  33. very married

    May 3, 2010 at 7:33 pm


    amazing giveaway!

    I'd totally buy a new spring/summer wardrobe. i'm so sick of this old stuff!

  34. Cassie

    May 3, 2010 at 7:41 pm

    I love the colorblock shift dress!

  35. Micaela

    May 3, 2010 at 7:47 pm

    I need a cool new pair of sunglasses for the summer, like their Sleek Aviator Sunglasses in Palladium/white.

  36. tirzahjoy

    May 3, 2010 at 7:54 pm

    Wow! So hard to choose-I love the Striped Belted Dress-soo cute!

    (tirzahjoy at gmail dot com)

  37. sturberry

    May 3, 2010 at 8:56 pm

    Thanks for this giveaway!! I love Armani Exchange! I would get Striped Belted Dress!

    sturberry @

  38. Emily

    May 3, 2010 at 10:08 pm

    I love the one shoulder ruffled top — gorgeous and so feminine!

  39. Teisa Linscott

    May 3, 2010 at 10:28 pm

    I love the tres-chic Striped Belted Dress. So girl-y.

  40. Lauren

    May 3, 2010 at 10:46 pm

    I would use it to buy the Linen Sailor Pant. Or towards a purse. I can't resist purses…

    Thanks for the opportunity 🙂

    lauren.m.gibson AT gmail DOT com

  41. M

    May 3, 2010 at 10:48 pm

    Exciting giveaway! I'd love to pick up the striped pocket tunic!


  42. julia

    May 3, 2010 at 11:01 pm

    I think I would get the Snakeskin T-Strap Sandals in black, or maybe the Roma Pintuck Shoulder Bag in silvery looking Winter White.


  43. Monique Flowers

    May 3, 2010 at 11:48 pm

    Monique from {mo_ie.we85 at yahoo dot com}I need a new pair of sunglasses and a hot shirt.

  44. Anonymous

    May 4, 2010 at 12:10 am

    I like the Chambray tunic!
    cran.berries at yahoo dot com

  45. sandovalita

    May 4, 2010 at 12:39 am

    0h snap! Ummmm!
    Tres-chic Striped Belted Dress =]

  46. tiffanyy

    May 4, 2010 at 2:00 am

    if i could buy anything from there, i would buy some shoes or a vest. 🙂

  47. Lynn

    May 4, 2010 at 2:21 am

    Hi! If I won, I would have to give it to my mom since she loves AX, BUT if I were to spend it myself I would get the Safari Print Romper (once it goes on sale of course). Thanks for the great giveaway!

    lynnx512 at gmail dot com

  48. sandyandcosmo

    May 4, 2010 at 2:44 am

    I love the belted utility top, thanks for the giveaway!

  49. Kristen

    May 4, 2010 at 2:57 am

    I'd buy the Linen Straight Leg Pants.

    couponboss at gmail dot com

  50. applel0ve

    May 4, 2010 at 6:00 am

    Sweet giveaway! I'd get the Zipper Linen Dress 🙂


  51. Kellie

    May 4, 2010 at 6:17 am

    I would get the Leather Cross Body Bag
    Online Exclusive
    $148.00 in turquoise for Summer!
    My email address is

  52. Kellie

    May 4, 2010 at 6:21 am

    The Leather Cross Body Bag is a must!
    $148.00 in turquoise for Summer!

    My email address is

  53. Elizabeth C

    May 4, 2010 at 10:05 am

    I would sooooo want the Rope Strap Tote!!!!!!!

    Mintsola AT yahoo DOT com

  54. Ellie

    May 4, 2010 at 2:40 pm

    I love Armani exchange! I think I'd go for some funky jewelry, like the Leaf Lariat necklace.

    impersonally at gmail dot com

  55. poetees

    May 4, 2010 at 5:49 pm

    Wow, I would so spoil myself…which isn't something I do too much because there is always something you need when you've got three beautiful little babies 🙂 ha!

    poetees at gmail dot com

  56. alex_alex

    May 4, 2010 at 7:04 pm

    that is a really cool giveaway..!!!
    i like the Cutout Bubble Dress…it is so perfect for the summer!!!

  57. Anonymous

    May 4, 2010 at 8:44 pm

    I would buy the jewel collar dress! It's beautiful.

    erinwm at hotmail dot com

  58. Bird R.

    May 4, 2010 at 9:46 pm

    wow, amazing giveaway. I'm a big fan of the Striped Belted Dress. I live in skirts and dresses.
    melindasr5 at yahoo dot com

  59. Domestic Diva

    May 4, 2010 at 9:49 pm

    I like the Zipper Linen Dress.

  60. TBC

    May 4, 2010 at 11:56 pm

    I like the Print Peplum Trench Coat
    a lot.

    Thank you for the giveaway!
    thebuddingcook AT gmail DOT com

  61. katia

    May 5, 2010 at 1:17 am

    this giveaway is amazing!!!! i would love to buy their drapy tunic in white….perfect for summer 😀

  62. Ronmic

    May 5, 2010 at 2:38 am

    I totally need new shades.

    (winronmic at tx dot rr dot com)

  63. Nothing of the Sort

    May 5, 2010 at 3:00 am

    Thank you! This giveaway is so exciting 😀
    zataliezat at gmail dot com

  64. Anonymous

    May 5, 2010 at 3:30 am

    This time of year leads me to fun sunglasses.

    aluttrell at cox dot net

  65. Vittoria

    May 5, 2010 at 3:45 am

    i love the Colorblock Shift Dress in Red! Sexy yet subtle! This is an unbelievable giveaway! Thanks!

    DolphinV27 [at] AOL [dot] com

  66. Kath

    May 5, 2010 at 4:44 pm

    I'd get myself a jacket 🙂

    (colorfulbuildings at

  67. Emily Taylor

    May 7, 2010 at 3:06 am

    Love the Belted Utility Top.

    nordstromemily at hotmail dot com

  68. April

    May 8, 2010 at 9:16 pm

    I would get this adorable dress!|skirts/
    Thanks for all of the hard work that goes into your awesome blog!
    lirpaskoorb at gmail dot com


    May 9, 2010 at 8:54 pm

    I would love a cool pair of sunglasses.