LA Story: Vote for an Oscar Worthy Gown to be Worn at the Academy Awards

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I love the pageantry of the Oscars.  Living in LA, the excitement has already started.  The town is getting ready, and designers and nominees are already on high-alert.  Who will wear what? Designed by who? Now the  Academy of Motion Picture Arts and Sciences is getting into the act with a Project Runway style design contest.  The Academy is having an “Oscars Designer Challenge 2010.”  This Academy Awards design contest features nine up-and-coming fashion designers.  The winner will have their original evening gown worn by one of the Awards escorts during the 82nd Academy Awards on Sunday, March 7. Today in Los Angeles members of the fashion and entertainment press were introduced to the nine designers and their creations at a runway fashion show at the Academy’s Beverly Hills headquarters.

Pictured: One of the nominees, a gown by Oliver Tolentino of  Los Angeles

Check out the gowns at by the talented designers participating in “Oscars Designer Challenge 2010” are Fernanda Carneiro, Los Angeles; Elda De La Rosa, Chicago; Ivy Higa, New York; Phong Hong, Los Angeles; Rania Salibi, Phoenix; Oday Shakar, Los Angeles; Ari Sheuhmelian, Los Angeles; Oliver Tolentino, Los Angeles; and Kelsy Zimba, New York.

Public voting for “Oscars Designer Challenge 2010” is now open at Oscar.com. Anyone over the age of 18 can register to participate and will be eligible to vote once a day through 11:59 p.m. PT on March 1, 2010, when the voting period ends.  Best of all, this fashion fantasy is free!  Stay tuned for more awards fashion coverage right here on The Recessionista!


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.