Fashion

Kim Kardashian Divorce Doesn’t Stop Dress Replicas from Hitting Stores

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Pictured: A Vera Wang gown from a runway show (photo from VeraWang.com)

Some of you may remember that back in April I reported that Vera Wang inked a deal to bring lower-priced versions of her wedding gowns to David’s Bridal.  Who knew that the merchandising of the Vera dresses would include the ill-fated Vera Wang gown that Kim wore for her TV wedding and 72 day (seemed like hours)  marriage. It seems the budget versions of Kim’s dress are ready to hit the retail market and are reportedly set to sell for $1,500, according to the Wall Street Journal.  How ironic that the dresses are ready for launch, just as news comes that Kim Kardashian has filed for divorce.  The Huffington Post reports that David’s Bridal is going ahead with plans to market and sell the dresses.  “The entire White by Vera Wang spring 2012 collection will be available exclusively at David’s Bridal stores next season.” says, David’s Bridal executive VP Brian Beitler.   So it sounds like we’ll see the the krazy Kardashian k-dashing away bridal dress around February 2012 on David’s Bridal racks.

Pictured: The Huffington Post Poll asking readers if they would wear the replica dress.

Ok, I can understand that David’s Bridal wants to go ahead with their marketing and merchandising plans since I’m sure they have made a huge investment here, but…does the public really want the replicas of Kim’s dresses?  Most of the Internet polls on this very important topic (not), and Tweets sent this week, indicate that the public is, to put is mildly, disenchanted with the Kardashian wedding PR blitz and profiteering.

I love Vera Wang, but I think this one is going to hit the sales racks followed by the clearance racks.  The dress is tainted. So far, the majority of readers in the The Huffington Post poll say that they would not want a copy of the dress.   And for $1,500, that copy is no bargain.  Personally, I am tired of the Kardashian fashion blitzkrieg.  The Kollection at Sears is tacky.  Most of the QVC stuff is too highly priced for the quality of what is is.  Save your money readers.  Team Kardashian doesn’t need your hard earned dollars, and in my humble opinion, there are better quality clothes to be found.

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Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.

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