Is William Rast the latest Fashion Victim? Justin Timberlake may exit

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William Rast at Target

William Rast Shirts Hanging on the Racks at Target

The New York Post reports today that the future of fashion label William Rast is uncertain and may perhaps be sun setting soon.  I haven’t heard much buzz about the Los Angeles label founded by singer/actor Justin Timberlake & his best friend Trace Ayala in a while.  I was disappointed in their Target line and I haven’t seen many promotions for the brand recently, have you?  According to the New York Post, via an unnamed source, “Not a lot of retailers wanted it,” a source told us about the fall-off in sales. “Because the perception is [Justin’s] not involved, so why would anyone want to wear it?”  I think it’s way more than the issue of Justin’s name on garments.   The jeans and fashion  market is very competitive. Does the William Rast brand offer unique  garments that delight consumers? After all, the RTW line sold at Nordstroms and upscale boutiques was/is not cheap.

Justine Timberlake & Trace Ayala

William Rast Founders: Justine Timberlake & Trace Ayala

So what’ the future for William Rast?  According to the NY Post, the same source says Justin Timberlake will be detaching from the brand by year end, leaving his partner Trace Ayala to carry on or not.  Right now , you can still find William Rast on the racks at JC Penney, but for how long I wonder?


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.


  1. Target-Addict

    March 21, 2013 at 2:03 pm

    I was never impressed with the William Rast line at Target. And I recall when it first came out, I also looked up his full retail line in comparison, and thought to myself “meh”: lots of jeans and unisex button-up shirts and tees. Nothing to write home about.

  2. lisa maxwell

    July 25, 2013 at 8:31 pm

    LOVE the brand!! hope it stays around. are the retail stores still open. imagine the sales!!