Shopping Technology

Fashion 2.0: Social Media Awards and You Get to Vote!

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For the past year, we’ve seen the face of fashion evolving via social media. From Burberry’s Art of the Trench social media networking site, to designer blogs and runway shows streaming via the Internet, the web has changed everything. Personally, I love that I can beam into Prada and Burberry shows on the Internet. Or talk to Norma Kamali and DKNY on Twitter. You no longer have to be based in NYC, Paris, Milan or London to visit the designers. Their collections come to us via the magic of the Internet. And now you have a chance to give the designers your feedback on their social media efforts via the Fashion 2.0 awards. The awards are sponsored by the Fashion Coalition, the designer shopping club Ideeli and Lucky Magazine. So how to you get to be part of the voting. Easy, by pointing and clicking! You can vote on the Ideeli blog or on the Style Coalition website. There is a special award category for the Innovator of the Year. This is the The Innovator Award, Fashion 2.0. One of my favorite designers, Norma Kamali, is nominated in the Innovator category. How amazingly innovative of Norma to be the precursor of Internet fashion shows by doing fashion videos years ago!

The nominees, for the Innovator Award, drumroll please, are:

  1. Burberry: website, their own social media site, Twitter page, and Facebook page.
  2. Dolce&Gabbana: website, their blog, Twitter page, and Facebook page.
  3. Norma Kamali: website, ebay shop, Twitter page, Facebook page.
  4. Alexander McQueen: website, Twitter page
  5. DVF: website, Twitter page, Facebook page
  6. Vivienne Tam: website, collaboration with HP

So raise your voice and take the poll to tell us which brands engaged you, moved you, and inspired you to shop, dress, and think in 2009. Voting ends on Feb. 8th.


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.

1 Comment

  1. la

    January 28, 2010 at 5:18 pm

    Hi, I am a fellow blogger and noticed a comment from you on mine….which I never noticed before or I'd have responded.
    Paris on the Cuyahoga is my way of keeping the image of chic alive, in Cleveland, as both Paris and Cleveland are divided by rivers. Anyway, I enjoy your blog as well and love the tag 'recessionista'….
    frugal chic is one of my favorite mantras as often 'less is more'.