Donate Your Coke Rewards Points to Toys for Tots

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‘Tis the Season for Giving Coke Rewards to Toys for Tots

Collecting Coke Rewards points is just one of the ways recessionistas can stretch their dollars a little bit further.  In case you didn’t know about this program, Coca-Cola consumers have long been able to accumulate “Coke- Rewards” and then cash them in for prizes and offers. You show me a fashionista, and I’ll wager that they have sampled Diet Coke, Coke Zero, Diet Sprite, DASANI water or Fresca. I know you!

So where can you find your rewards?  Look for the rewards lables under bottle caps, inside tear-off packs on 12-packs and on multi-pack wraps. Look under the covers for the elusive points.  This year, if you collect Coke Rewards, you can show that it is indeed better to give than receive by donating your points to the “Toys for Tots” program.   Your donation can help others have a Merry Christmas via a national online gift drive benefiting Toys for Tots.  From now through December 31, Coca-Cola is asking people to donate their My Coke Rewards points at to help generate gifts for underprivileged kids. The goal is to raise five million My Coke Rewards points, which would enable Toys for Tots to put thousands of gifts in the hands of children and teens. In addition, Coca-Cola is donating $120,000 to Toys for Tots which will be divided among eight cities across America.

“Coca-Cola has been an uplifting and magical part of the holiday season for decades, just like Toys For Tots,” said Stuart Kronauge, Vice President, Coca-Cola Trademark Brands, Coca-Cola North America. “With our My Coke Rewards points donation drive, we’re offering people a simple way to support Toys For Tots and celebrate the spirit of giving.  Through the generosity of My Coke Rewards members, together we’ll help make the holidays special for families in need.”  I bet Santa told Stuart to say that.  Remember all those old Coke posters with Santa having a Coke with his midnight snack?  Check out Santa having some “Coke Time” below.

Pictured: An 1931 Coca-Cola ad from The Saturday Evening Post

Participating is easy for anyone, anywhere.  Registered My Coke Rewards members can donate their points to Toys for Tots by entering codes found on 13 participating Coca-Cola products at  As the donations accumulate, Toys for Tots will be able to redeem them for gifts such as toys, skateboard helmets and basketballs.

My family drinks a wide variety of soft drinks and bottled water products, so I am going through all the caps and containers tonight looking for Coke Rewards to donate.  I can’t think of a better way to use the Coke Rewards than to help needy kids get some toys for Christmas.  If you are a regular reader here, and you drink any of these Coca-Cola brands: Coca-Cola, Coke Zero, Diet Coke, Sprite, DASANI, POWERADE, Minute Maid, Fanta,VAULT, Barq’s, Fresca, Pibb or Mello Yello look for the Rewards points, and then go online to accumulate them, and ultimately donate them.


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.