Chanel Goes Viral with BLEU DE CHANEL by Scorsese
As I’ve said before right here on my favorite blog, The Recessionista, I love it when the designers and fashion houses find creative ways to use social media to market their brand. I just saw the new Bleu de Chanel viral video for the Men’s fragrance of the same name, and I love it. It’s a great little art film within a social media commercial. The film is set to the Rolling Stones song, “She Said Yeah” and channels another great memory from the 1960’s the film, “Blow Up.” There’s even a recreation of the scene where the photographer gets down on the floor with model. The Chanel video was directed by Academy Award winner Martin Scorsese. It’s certainly way more than a typical commercial for fragrance. I’ll be curious to see how many views it gets on YouTube, Chanel.com and beyond! 🙂 As always with the viral, viewing is free, but you must bring your own popcorn. We know Scorese loves the Rolling Stones. He directed their 2008 documentary, “Shine a Light.” No wonder he chose them to be the backdrop for his 60’s inspired tale of a fashion photographer. I wonder what Coco would think?