Back to the future: IBM predicts Steampunk fashion trend for 2013
Here’s a word you may not have heard before. Steampunk. Seriously qu‘est–ce que c’est steampunk? Well, according to new research from IBM, Steampunk maybe the hottest fashion trend for 2013. Paging Anna Wintour and Tim Gunn, are you buying this? IBM says ‘steampunk,’ is a “sub-genre inspired by the clothing, technology and social mores of Victorian society.” So is this really a back to the future vintage revolution? I was thinking we would see more vintage fashion inspired by the 1920s ala Downton Abbey.
So why does IBM think steampunk will be so big? Apparently, they’ve been doing some social listening on Internet Message boards, Twitter, and blogs. That lead them to find that “from 2009 to 2012, the amount of steampunk chatter has increased eleven-fold.” A routine check off Twitter does show increased conversations around steampunk using the hashtag by the same name. There are also a good number of Etsy and eBay listings with the keyword steampunk in the description. On eBay alone there are over 54,000 items listed for steampunk clothing including steampunk goggles, steampunk jewelry and steampunk hats. Several Facebook groups and websites are now exclusively dedicated to the topic of steampunk fashion.
What do you think readers? If you love vintage fashion are you ready to get your #Steampunk on? I’ll be looking to see in there are any steampunk inspired fashion from major fashion labels at the upcoming New York Fashion Week shows in February. I’m just praying no one brings back the corset!