Announcing Marni for H&M for Spring 2012
The dust is still settling on the Versace for H&M launch, yet H&M is moving forward in a bold way with the announcement of the addition of Marni to the H&M racks in Spring 2012. No offense to Donatella and her studded leather and fuschia rock star garb, but I am much more excited about being able to buy some affordable Marni. Marni has long been a fashion brand on my wish list. It’s both whimsical and quirky, but always beautiful. In case you are not familiar with the line, Marni is an Italian fashion label, headed by Consuelo Castiglioni. It is sold at Barney’s New York, Neiman Marcus and other luxury retailers. Occasionally you can pick up a piece on sale at the Barney’s Warehouse sale or the Net-a-Porter end of season sale, but it’s still usually $1,000 USD a piece. Lower priced versions can be found on eBay. I expect that H&M will sell their version for several hundred less than the luxury retailer sale prices.
My spies tell me that the H&M line will feature Marni’s signature prints and whimsical styles with splashes color. According to Women’s Wear Daily the collection will be sold in about 260 H&M stores worldwide, as well as online (can you hear the website crashing now?)
“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements,” Castiglioni told Forbes.
Marni for H&M will be in stores on March 8, 2012. This is one I am willing to wait in line for, what about you readers?