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Alternative Apparel ‘s Star-Studded Opening in Venice, CA and Special Sale

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Pictured: Alternative’s CCO Greg Alterman, and friend with actress Joy Bryant of Parenthood (photo: M. Hall)

 The recent opening of the Alternative Apparel store on Abbot Kinney in Venice was star-studded. Pictured above are actress Joy Bryant (on the right) from the TV show Parenthood, with Alternative’s Greg Alterman (Alternative Founder and Chief Creative Officer.) Joy was wearing Alternative’s comfy Burnout Fleece Flowy Wrap in Black Heather layered over Alternative’s MK Throwover in Camel Heather.

Pictured: Actress Brittany Snow in the middle, flanked by friends. (photo: M. Hall)

Also in attendance was actress Brittany Snow (Harry’s Law, Hairspray), wearing Alternative’s Modal Silk Half Sleeve Croppy Top in Black.  It was a great opening night. 

Pictured: Lovely soft shirts in warm colors are the forte of Alternative Apparel. (photo: M. Hall)

 Since the opening, I’m following the store’s Twitter feed  @alternative1337 to get all the latest savings.  I love the color pallette of their super soft cotton shirts pictured above!  If you’d like to try Alternative, now is the time.  Today begins their 2 day friends and family sale, (Wed 5/25 and Thurs 5/26).  Simply fan  Alternative Apparel on Facebook to get the code!  With the code you’ll receive 30% off plus free shipping.  These are the kind of friends we all need.

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Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.