
A new survey carried out by PriceGrabber.co.uk illustrates that the way we buy fashion has evolved. The days when most of us visited a brick and mortar store to try on our clothes and then purchase them are waning. The survey reveals that nearly half of all of respondents (47%), admit that they now buy the majority of their fashion online. Conducted from March 12 to April 22, 2013, the survey includes responses from almost 1,000 UK online shopping consumers.
I think the explosion of mobile shopping, deals on Foursquare and online clubs like Gilt Groupe or Ideeli also play a role. PriceGrabber.co.uk has seen the fashion category grow in volume over the past few years. That’s not a surprise, as it is much easier to do price comparisions online using shopping & price aggregator sites like PriceGrabber. Another benefit of online shopping is seeing customer reviews. That may tell you about the quality of the merchandise, but you still need to try something on to see how it works for you. Today’s shoppers just want to do the trying on at home rather than in store. Continue reading
































Since 2008, Mary Hall has been the author of 