H&M is doing another collaboration with a pop-star. British singer-songwriter and Grammy Award winner, Foxes, has been announced as the face of a new H&M Divided fall 2015 campaign launching this July. The campaign, shot in Los Angeles, features Foxes wearing a mix of grunge inspired essentials: bomber jackets, varsity sweatshirts, graphic T-shirts, miniskirts, and bootcut jeans. It goes without saying that the campaign is aimed at teens. Divided is H&M’s Junior line. Look for the collection at select H&M stores worldwide, as well as online, beginning mid-July.
The collection sounds very Coachella/Boho-Chic. It’s the type of fast fashion that H&M excels at. The collection features a sheer mustard lace top, a long black fringe knit vest, and ethnic embroidered shorts. It’s almost a throw back to the 60’s Haight-Ashbury vibe. Accessories include essential wide-brimmed hats, and chunky-heeled platform boots. I’ll look forward to seeing this collection in stores. The last collection with Florrie was a pleasant surprise.