Balmain is H&M’s next designer collaboration

Balmain Creative Director Olivier Rousteing poses with Jourdan Dunn and Kendall Jenner in a picture from his Instagram feed.

It’s official: Balmain is H&M’s next designer fashion collaboration coming to stores and HM.com in November.  The news was leaked with a sneak preview of two of the looks shown  at the Billboard Music Awards on models Kendall Jenner and Jourdan Dunn. the creative director of the Parisian house of Balmain, Olivier Rousteing, took to the red carpet at the Billboard Music Awards together with his friends Kendall Jenner and Jourdan Dunn. They were all dressed in Balmain x H&M – revealing the first pieces from the designer collaboration. The collection will hit the stores November 5, and will feature clothing and accessories for both women and men.  It will be interesting to hear what the pricing on this collection will be, as H&M Designer Collaborations have steadily been going up in prices since the first launch with Karl Lagerfeld back in 2004.

Kendall Jenner and Jourdan Dunn pose with Balmain Creative Director Olivier Rousteing at the Billboard Music Awards

Fashion house Balmain is a late entry to the fashion budget collaborations.  In 2011, the brand debuted a diffusion line at Paris Fashion Week. Lately, the brand has been popularized by Kim Kardashian West and her husband Kanye .    The H&M collaboration should do wonders for the French brand’s social media and mass market profile, bringing them to a new generation of fashionistas.