The Recessionista Reviews FEED USA for Target: No Mad Rush to Buy


A collection of items from Target’s upcoming “Feed” collaboration

The FEED  USA Collection arrived in Target stores today with little fanfare and no frenzy. That was to be expected since this is not a coveted name brand designer collection like Missioni.   To me, there is nothing in this collection that is a must have.   It’s great that Target gives a whopping 10% of the purchase price to the hungry, but for me, that simply isn’t enough incentive to by FEED branded T-shirts, jewelry, plates, cups and bags. Personally,  I prefer to donate to CARE or UNICEF to help eradicate hunger.


Some of the Feed USA Items from the Target Collection


To be fair, a few of the items from FEED USA are better than I expected.  The $5.00 coffee cups are a nice size of Cappucino , Cafe au Lait of even soup.  The scarves for women were sold out at my Target and they are nice looking.   The scarves are $18.00 and are 100% cotton with bright red little tassels. (although for $2.00 more, you can get a vintage Vera print on a scarf at Target.)  The over-sized burlap bag is great for trips to the grocery or the beach.  It will save using cheap plastic bags to carry store bought items and it really can hold a lot of stuff.

The other items in the collection are not must-haves.   The pillows and towels might be nice for Fourth of July entertaining, but the apparel doesn’t have much to recommend it.  The T-shirts are not distinctive and they look like they run small.   The jewelry looks cheap, and it is cheap. It’s junk.

I didn’t see the collapseable bike, so I don’t know what kind of quality that bike is, but for $400, it’s clearly no bargain.

My prediction: the entire FEED USA collection will end up on the Target clearance racks in the next few weeks.  The reuseable bags and other items, like the scarves, will find a few consumers ready to pay the retail price, but I think most will wait for it this collection to go n sale before they are tempted to hit the buy button.

Meanwhile there’s plenty of Sam and Libby shoes also taking up space on the Target racks.  I think it will take a clearance for those to start to sell too.

For another opinion on the FEED USA  collection, see what my fellow blogger Target-Addict has to say.   She’s right, “this  line isn’t causing the frenzy of Missoni or Jason Wu.”  It’s just a meh, not a yeah on this one.

This entry was posted in Target Collections.


  1. Target-AddictJuly 2, 2013 at 2:34 pm | Permalink

    Thanks for the shout-out! I went back to my local Target yesterday after work, and I noticed that a good portion of the kitchenwares – the plates, bowls, lunch bags, aprons, etc. – had sold out, probably for 4th of July entertaining.

  2. Mary HallJuly 2, 2013 at 5:00 pm | Permalink

    Yes, it’s the same at my store, the plates, mugs and baking dishes are starting to move out of stock. The clothing, well, not so much.

  3. Target-AddictJuly 4, 2013 at 1:16 am | Permalink

    Sadly, it seems this collection isn’t even MADE in the USA. I just blogged about this point. While I understand the desire to keep costs low (so that people will buy it) it’s a shame they couldn’t have made this collab in the US and generated jobs in addition to supporting hunger relief.