The FEED USA Collection arrived in Target stores today with little fanfare and no frenzy. That was to be expected since this is not a coveted name brand designer collection like Missioni. To me, there is nothing in this collection that is a must have. It’s great that Target gives a whopping 10% of the purchase price to the hungry, but for me, that simply isn’t enough incentive to by FEED branded T-shirts, jewelry, plates, cups and bags. Personally, I prefer to donate to CARE or UNICEF to help eradicate hunger.
To be fair, a few of the items from FEED USA are better than I expected. The $5.00 coffee cups are a nice size of Cappucino , Cafe au Lait of even soup. The scarves for women were sold out at my Target and they are nice looking. The scarves are $18.00 and are 100% cotton with bright red little tassels. (although for $2.00 more, you can get a vintage Vera print on a scarf at Target.) The over-sized burlap bag is great for trips to the grocery or the beach. It will save using cheap plastic bags to carry store bought items and it really can hold a lot of stuff.
The other items in the collection are not must-haves. The pillows and towels might be nice for Fourth of July entertaining, but the apparel doesn’t have much to recommend it. The T-shirts are not distinctive and they look like they run small. The jewelry looks cheap, and it is cheap. It’s junk.
I didn’t see the collapseable bike, so I don’t know what kind of quality that bike is, but for $400, it’s clearly no bargain.
My prediction: the entire FEED USA collection will end up on the Target clearance racks in the next few weeks. The reuseable bags and other items, like the scarves, will find a few consumers ready to pay the retail price, but I think most will wait for it this collection to go n sale before they are tempted to hit the buy button.
Meanwhile there’s plenty of Sam and Libby shoes also taking up space on the Target racks. I think it will take a clearance for those to start to sell too.
For another opinion on the FEED USA collection, see what my fellow blogger Target-Addict has to say. She’s right, “this line isn’t causing the frenzy of Missoni or Jason Wu.” It’s just a meh, not a yeah on this one.