Target continues to pursue top designers and bring them into Target for budget collections. Although the results have often been less than fabuless, the brand seems committed to making Target a low-price fashion destination. That’s why Target has announced they are collaborating with designer Phillip Lim on a low-priced collection for women and men. Lim previously collaborated successfully with Uniqlo on budget fashion line His Target collection will be available Sept. 15 at most Target stores and Target.com, 3.1. My spies tell me that Phillip Lim for Target will feature a range of apparel and accessories, including shoes, bags and travel accessories. That sounds like the Missioni Target recipe for success.
“Since an early age, I’ve been intrigued by the idea of design evolution,” said Phillip Lim. “One of the reasons I wanted to collaborate with Target is because I felt that together we could create a collection that would inspire – one that is cool and chic, but still very accessible.” That’s a nice way of saying that this could be a very profitable collaboration for Lim, as it has been for other Target designers.
So what can consumers expect from 3.1 Phillip Lim for Target? Target says the collection will be rooted in a classic fall palette of neutral tones and prints, the collection features more than 100 items and ranges in price from $19.99 to $299.99 for apparel and $19.99 to $59.99 for accessories. Standout pieces include bags, dresses and a trench coat for women, and shoes and a leather moto jacket for men. Travel accessories, such as a duffle and multipurpose pouches for women and men, round out the collection.