Red Carpet Ready Conscious Collection from H&M for 2013

H&M Conscious Collection Gown

H&M Conscious Collection Gown

H&M has released pictures of their new Red Carpet ready Conscious Collection made from recycled fabrics.  The collection looks like perfect spring prom wear.  The men’s suiting and the women’s dresses both look fantastic. The collection features clothing and accessories for both men and women, and is part of H&M’s Conscious work to offer more sustainable fashion. Materials used in the collection include organic cotton, recycled polyester, recycled polyamide and TENCEL. The Conscious Exclusive collection will be available in around 140 stores worldwide as well as online from April 4, 2013.  Take  a look at these pieces and tell me if you think these look like recycled materials.

Helen Hunt’s H&M Oscar gown set the stage for this collection which channels old Hollywood glamour.  For women,  there is a  floor-length dusty pink gown that is elegant from the front and dramatic from the back. The back is entirely open, and is made from 100% recycled polyester. The three-piece suit has been given a feminine twist, with a fitted blazer and high-waisted fitted trousers which zip at the ankle, all made from an organic cotton mix.

For men, the collection has a slim-fitted jacket with a classic shape which is turned bold and dramatic by fringing down the back of both sleeves. A collarless white shirt has a bow tie attached, worn with a black three-piece tuxedo. There are plenty of details too like the old-fashioned button braces on a white pair of trousers that make up one part of a white three-piece suit, or the rose print which lines the inside of a tuxedo jacket.  Take a look at the full collection below.  You wouldn’t think this was discount fashion.

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