Gap has announced an unusual fashion item coming to their stores. In celebration of the life and music of Jimi Hendrix Gap is launching two limited-edition t-shirt designs on the occasion of what would’ve been the icon’s 70th birthday. The t-shirts feature art from the iconic musician’s new album, People, Hell and Angels, which introduces previously unreleased studio recordings from 1969, the year Gap was founded in San Francisco.
Available in styles for men and women, the exclusive cotton t-shirts will launch online at Gap.com on March 5 th and be available in US stores on March 15 th for $29.95. In addition, the shirts will be offered in select Gap stores in Canada, UK, France, Italy, Japan and China starting in late March.
“We are delighted to be partnering with Gap to celebrate the release of People, Hell and Angels on the 70th anniversary year of the birth of our beloved Jimi. In fashion, as in music, he was adventurous, innovative and colorful. These beautiful shirts, along with Fender’s participation, are truly the reflections of his creative music, fashion and style,” stated Janie Hendrix, President and CEO of Experience Hendrix LLC. (Janie Hendrix is Jimi Hendrix’s sister.)
It’s true Jimi was adventurous in fashion. I’ve seen some of his stage outfits on display at the Hard Rock Hotel in San Diego, they were colorful to say the least. He wore a lot of kimono-style shortened silk tops. Despite his flamboyant later looks, one music industry executive I spoke with in Los Angeles remembered Jimi as “very quiet, soft spoken and very shy in conversation.” He let his guitar do his talking. I’ll be interested to see this tee at Gap.