How do you spell survivor in the fashion business? Well, it might just be Betsey Johnson. After declaring bankruptcy, the designer is literally reorganizing. She came back first with a New York Fashion Week show, and now she’s launching a dress collection at Macy’s. “I’m back!!! Doing my dress thing. Pretty and punk, sweet and sexy, always rock n’ roll, ” says Ms. Johnson. Today Ms. Johnson appeared at Macy’s Herald Square store to decorate the store windows and stir up interest in her new collection of dresses, some of which look suitable for prom.
Macy’s describes the new Betsey Johnson dress collection as ” a whimsical line of great fitting, fun silhouettes.” The dresses have the designers trademark bold colors, playful prints and modern shapes. Betsey Johnson’s new dresses are now available at Macy’s for the Spring/Summer 2013 season. They are priced between $99 and $249. The dresses are sized from 4 to 14 for Misses. Use code TREAT for a limited time to save 10%.