The Luxury Daily has a great article on Luxury Brands pushing their Valentines Gift Guides via e-Mail marketing. Valentines Day can mean big business for retailers, so they need to get their goods in front of potential buyers. How they choose to do that is fascinating. Its seems luxury brands like Jimmy Choo are using gender targeted email campaigns to get their gifts to the right buyers, which is a brilliant idea. Bergdorf is advertising a pink Valentino Rockstud Wristlet Clutch Bag for $995 and a pink Nicholas Kirkwood Patent Leather Platform Pump for $795 in their gift guide. With prices like those, the stores must have or buy email lists that targets those with deep pockets.
But what are the discounters doing who might have great gifts, but small marketing budgets? Social media is one way for brands like Kohl’s and TJ Maxx to let customers know what is on offer in-store for shoppers.
TJ Maxx is promoting gifts via their Facebook pages like sexy lingerie, heart shaped pendants, designer bags and fashions. They also have top notch cosmetics like Molton Brown and Philosophy in their stores from time to time. The deals are out there, you just have to go look. There is no online shopping at TJ Maxx or their sister store, Marshalls. For men, both stores offer electronic items like iPhone & iPad cases plus clothing.
Kohl’s is offering Valentines gifts for women in the form of fashions, jewelry and fragrance. For men, there are Food Network items, Bluetooth accessories and an iLive iPhone Boombox for approx $69.00. For the best deals at Kohl’s look for coupons online and on their website. There’s no reason to pay retail at Kohl’s with all the discounts they offer.
If you’re looking for more deals, watch the store’s Facebook pages and Twitter channels. Many low priced stores have great Valentines Day gifts, but they don’t invest big bucks to market them. If you are on Twitter, follow hashtag
#Valentines to find some good deals.
What are you shopping for this Valentines Day readers ? Remember, it’s not always necessary to shop to show love. I love the simple letter that Robert Browning wrote to Elizabeth Barrett to declare his love using only ink and paper. Priceless.