Just in time for Earth Day, environmentally friendly apparel maker Alternative Apparel is opening a store in the epi-center of hippy dippy cool: Abbott Kinney Boulevard in Venice, CA. Venice has always been the domain of artistic and unique boutiques, so Alternative Apparel will be a great addition to the neighborhood. According to their Twitter feed @alternative1337 , Alternative will be in Venice planting seedlings around the neighborhood in celebration of the opening.
Look for Alternative Apparel employees riding around Venice on bikes, this Friday, April 22nd, on Earth Day. The store employees will be pulling carts behind Linus bicycles, handing out discount cards, swag bags and more. If you’re in the neighborhood, look for some good deals on Alternative’s terrific fleece and pima cotton apparel. If you’re not in the Los Angeles area, you can still enjoy Alternative Apparel Earth Day savings by shopping their online store. Get 20% off your Alternative order with code: GREEN1 good until 4/24.