|Pictured: DKNY PR and Social Media Members at the awards.|
Last night in New York City, Style Coalition ( a collective of top Fashion Bloggers, including moi) , in partnership with online shopping site TheFind, hosted the Second Annual Fashion 2.0 Awards at the Trump Hotel Soho NYC. Style Coalition is a leading network of more than 60 top independent online publishers and bloggers in the fashion, beauty and lifestyle vertical. Since 2010 Style Coalition has been the official social media partner of ELLE magazine and HFMUS.
Over 300 fashion innovators and top brands such as Bergdorf Goodman, Chanel, Bluefly and DKNY were in attendance while thousands more watched as the event was livestreamed across the world via ICED Media. That is quite an achievement for an awards event only in it’s second year. The event is significant as it shows how the fashion world is embracing Social Media. The awards celebrated the best innovators and users of technology and social media among the fashion brands and were nominated by open ballot via a community of their peers and fans. It was no surprise to me that DKNY walked off with four awards. Their Twitter feed alone is fantastic, and shows the power of a brand dialoguing with customers, buyers and press via Social Media. The voice of the DKNY PR Girl is distinctive, humorous and most of all completely engaging. The secret of DKNY on Twitter is that the brand has conversations with others on Twitter, rather than just sending out links to press releases or pictures of celebrities wearing their clothes. This is the way to use Twitter best, as an interactive tool. However, there were other winners last night besides the fabulous DKNY team. Here’s a full list of the winners by category:
- Best Online Video: Bluefly Closet Confessions, Presented by: Felicia Walker Benson (ThisThatBeauty) and Sydne Summer (ThinkThruFashion)
- Best Twitter: @DKNY, Presented by: Sarah Conley (StyleIt) and Kristin Booker (FashionStyleBeauty)
- Best Facebook Page: Levi’s,Presented by: Lauren Dimet Waters (SecondCityStyle) and Kat Griffin (Corporette)
- Best Mobile App: DKNY Cozy, Presented by: Jordana Bruner (Clutch22)
- Best Blog: DKNY Times,Presented by: Gala (GalaDarling)
- Best Website: Armani Jeans “The Room” , Presented by: Jennifer Davidson and Beth Herbst (StyleBakery)
- Next Big Thing in Tech: Tumblr, Presented by: Michelle Madhok (SheFinds) and Dina Fierro (Eye4style)
- Top Innovator: DKNY , Presented by TheFind Team
Congrats to all the winners. Personally, I am surprised Burberry didn’t take home a few awards, as I think they have an amazing social media presence via their Facebook page and websites. It was very innovative when Burberry head Christopher Bailey took over the @Burberry Twitter account during London Fashion Week. I also think Bergdorf Goodman has a wicked good Twitter feed. I’m still waiting for Chanel to get Twitterific, they seem to only focus on Facebook, which I do think is a missed opportunity for them. Lady Amanda, please expand your Twitter Chanel
What do you think readers? Are there other Designers/Brands using Social Media that you think are doing a great job communicating with their customers who didn’t get an award last night? Leave a comment and share your thoughts.