In the words of Jim Morrison, “This is the end, beautiful friend.” Yes, the end of the Fred Segal sale. If you are in the Los Angeles area, and you are a savvy shopper, you should be on high alert. Everything on the sale is now reduced to 75% off of the original retail price. I stopped in the Santa Monica store yesterday and there were still plenty of great deals to be found. Following are some of my top picks at the sale:
Robbi & Nikki- I love this very feminine line by award-winning designer Robert Rodriguez and his business partner Nicola Guarna. The draping is gorgeous and there are lots of exquisite touches and embellishments (sequins, beads, even roping.) Look for quality fabrics, delicate beading, flattering ruching and delicate ruffles around necklines and shoulders. I bought two great pieces (a silk chiffon shirred blouse and a crop-tie wrap sweater) from this line, and I will be back to shop the spring collection at Fred Segal Santa Monica when it arrives.
Fred Segal Couture: A great selection of very hot haute couture. It’s still pricey, but take 75% off of a $500.00 or $800.00 price tag, and it’s a deal for what it is. Some great pieces by Moschino, Viktor & Rolf, Phillip Lim, Thakoon, and one of my personal favorite Alberta Ferretti.
Babakul- Boho Chic from True Religion co-founder Kym Gold. If you loved Jovovich Hawk (as I did) odds are that you will like Babakul. The pieces are very romantic with frilly blouses, classic blazers and vintage style wrap dresses. The Babakul boutique just opened in December at Fred Segal Santa Monica. Take this opportunity to check out this new California collection at deep discounts. Sizing is contemporary, or so you may need to try on a larger size than you typically take.
Hats– If you love a good hat, you need to check out Fred Segal Santa Monica. There are vintage inspired chapeaus, beach hats, berets, hats with feathers and more. Look for the bins on the floor in hat boutique with hats for $10.00, $20.00 and there may even be a few for $5.00. A great hat is not only fashionable it’s a great way to protect your skin from sun, not to mention hide a bad hair day
Stilla Cosmetics– everything from mascara to lipstick to Barbie branded makeup at deep discounts.
Korres Natural Products –Great deals on the skincare products and candles (I stocked up on the amazing Quince candles.)