One of my favorite brands, DKNY (Donna Karan New York), is holding a special Internet event this Monday Jan 24th and you’re invited! So mark your fashion calendar and save the date. Why should you attend? Easy. You’ll get the insider scoop on new fashions from the brand for Spring 2011 plus discount codes. Yes, feel the DKNY savings coming on. You will also be entertained. Entertained because the host of the program is one of my favorite Twitter personas, the DKNY PR Girl. The pithy and always humorous tweets from DKNY PR Girl never fail to make me smile. She offers witty dialogue on not only fashion, but also life in New York inside one of the world’s top and most accessible (think affordable) fashion brands. If you are not already following DKNY on Twitter, you should.
But back to the show. The show will be live Jan. 24, 2011 at 10:00 pm EST, 7: 00 pm. PST on BigLive.com, a streaming video site that enables viewers to watch programming together with their social network of friends and people who share common interests, in this case fashion! That means I’ll be online, as will many other bloggers and fashionistas and we will all be able to discuss the event with each other. This it the power of social media, we’ll all be able to connect in real-time. The show promises to be an innovative way to share the DKNY 2011 Spring collection with the actual consumers, whereas Fashion Week is a more a sharing with buyers and press. To watch the DKNY Fashioncast on January 24th, simply go to www.biglive.com and log-on through your Twitter or Facebook account. The Fashioncast will begin promptly at 10pm Eastern Standard Time/ 7pm Pacific Standard Time.
“DKNY is always looking for new and innovative ways to connect with consumers and Big Live allows us to create a unique online experience using social media at a time when product is available at the retail level.” said Patti Cohen, EVP of Global Marketing & Communications for Donna Karan International. Sounds like BigLive [great name, right? ] promises to offer what Ed Sullivan used to a call “a really big shew.”
So save the date readers. I look forwarding to seeing you online on Jan. 24 to see the DKNY Spring collection!