Kohl’s to Launch Lifestyle Brand with Jennifer Lopez and Marc Anthony

Jennifer Lopez, aka” J Lo” and “Jenny from the Block”, and her husband Marc Anthony have announced that they are the latest celebrities to lend their name to a clothing line.  The line is being labeled a “Lifestyle Brand” and will be sold exclusively at retailer Kohl’s. Here are the details.

The Jennifer Lopez and Marc Anthony brands will initially launch in women’s and men’s apparel and accessories. The Jennifer Lopez collection will include sportswear, dresses, handbags, jewelry, shoes and sleepwear while Marc Anthony will launch in sportswear, dress shirts, neck wear, accessories, suit separates, sport coats and shoes. Over time it’s expected the Jennifer Lopez and Marc Anthony collections may expand into home. Both will have prominent positioning throughout the store in the contemporary areas.  It will be interesting to see what these lines look like. Both Jennifer and Marc are well known for their couture looks on the red carpet.

“The Jennifer Lopez and Marc Anthony collections deliver a total value proposition to our customers by offering contemporary style at an incredible value in each category,” said Don Brennan, Kohl’s senior executive vice president. “This launch builds on the success of and further strengthens our exclusive and private brand portfolio, which has demonstrated consistent growth over the last several years due to strong customer response.”

And what does J. Lo have to say about all this? Well not a surprise, it’s another great step in expanding her planet wide celebrities to the malls! 🙂  “We are thrilled to embark on this new venture with Kohl’s and to join in this important partnership,” said Jennifer Lopez and Marc Anthony. “These are really exciting times for us and our family and we are looking forward to collaborating with Kohl’s in the creation of a lifestyle brand that represents our true style and the essence of who we are and what we have come to represent as artists. It is with much excitement that we can bring this to the Kohl’s customer.”

I’ll be really interested to see these products at Kohl’s.  Especially if they come out with home stuff.  What do you think readers? It’s really coming down to what celebrity has not expanded their brand to retail 🙂