Vena Cava for Bloomingdales Aqua Launches

Pictured: Vena Cava for Aqua Ruffled Silk Chiffon Dress, picture from Bloomingdales.com

Surfing around the web this morning to check out what’s new in affordable fashion, I literally stumbled upon the new Vena Cava Aqua collection for Bloomingdales.  The collection is due in stores on Sept. 1, but it’s already on Bloomingdales.com.  You may remember Vena Cava was part of the Gap’s budget Khaki collection last year.   So far, I’m liking the Aqua look for Bloomies way better than the Gap venture. Accordining to Bloomingdale’s their collaboration with the designer is a limited-edition.  Prices range from $98.00 to $198.00.  So this collection is priced higher than the average Target designer collaboration, but you can also expect the quality to be much better.  Fabrics used included silk chiffon, jersey and assorted polyester blends. The Vena Cava for Aqua capsule collaboration features 19 unique styles. The sizing is noted as being “contemporary” so, read that is more fitted, smaller women’s sizing. 

“As Aqua’s first collaboration, we wanted to offer a special collection that our dedicated customers will love as much as we do,” says Frank Doroff, vice chairman and GMM of ready-to-wear and B-direct for Bloomingdale’s. “With Vena Cava’s tried and true design aesthetic combined with their fresh take on current trends, we know Aqua is in good hands.”

Do check it out to see the assortment of pleated short, flirty skirts, chiffon tops, geometric print dresses and feminine silk chiffon dresses like the one above. I like Vena Cava’s feminine and light looks.  I’m putting this on on my watch list for the Bloomie’s Brown Bag sale.  Save the date for an in-store appearance by the Vena Cava designers at a September 11 at the Bloomingdale’s New York City store on 3rd Avenue, just one day after Fashion’s Night Out. To learn more about Vena Cava, click here to check the ELLE fashion files.

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One Comment

  1. DeniseAugust 28, 2010 at 9:19 pm | Permalink

    Love it! I bought a Vena Cava for Gap dress, but the Bloomie's collection looks a lot better!
    Denise