Chanel Goes Viral with BLEU DE CHANEL by Scorsese

As I’ve said before right here on my favorite blog, The Recessionista, I love it when the designers and fashion houses find creative ways to use social media to market their brand.  I just saw the new Bleu de Chanel viral video for the Men’s fragrance of the same name, and I love it. It’s a great little art film within a social media commercial.   The film is set to the Rolling Stones song, “She Said Yeah” and channels another great memory from the 1960’s the film, “Blow Up.”  There’s even a recreation of the scene where the photographer gets down on the floor with model.  The Chanel video was directed by Academy Award winner Martin Scorsese. It’s certainly way more than a typical commercial for fragrance.  I’ll be curious to see how many views it gets on YouTube, and beyond! :)  As always with the viral, viewing is free, but you must bring your own popcorn. We know Scorese loves the Rolling Stones.  He directed their 2008 documentary, “Shine a Light.” No wonder he chose them to be the backdrop for his 60’s inspired tale of a fashion photographer.  I wonder what Coco would think?

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