Recently Anne Taylor’s lower priced line Loft held a Fall Preview event for press and bloggers at LA landmark hotel, The Chateau Marmont. The Chateau is a beautiful setting for any event and has long been a favorite of artists. It’s beautiful, elegant and subdued. So were some of the Loft fashions. I liked much of what I saw. There were a few misses like the 70′s faux fur shag vests and some over the top BIG jewelry, but overall I thought the collection was tasteful. Clearly, Loft is trying to get a little more hip and trendy, and depart from the mothership, Anne Taylor. They may feel that Anne Taylor is established as a more mature brand with workplace suited looks. Thus, the need to set the stage for the Loft Fall Collection at the always hip Chateau Marmont. I liked the beautiful looped ruffle front camisole tops they showed and the many flowy chiffon tops. Above is my favorite look, which is very Chanel reminiscent a collarless Tweed jacket with chain detail (price $148.00 US) , a flower pin (price $14.50) or brooch on the lapel, a chiffon loose top (price $44.50 US) and you are good to go. I would skip the hat, but it I think it was meant to give the look that new, hip touch that the brand is striving for.
Another standout in the collection was the Tweed jacket with collar pictured above, although I would skip the faux fur overlay. We are not out to go fur trapping this fall, are we? No need to display pelts. I also liked the floral scarves and the many loose fitting cardigans shown, cinched with big and skinny great belts to show off the waist. There were attractive colorblock dresses priced at $89.50 and even over-the-knee riding boots in the style of Jimmy Choo and Stella McCartney. The boots were the most expensive item in the collection, priced at $189.50. Other looks included sequin tops and leather minis.
One thing I think Loft has always excelled at is great costume jewelry. For Fall they showed a ginormous rhinestone gem flower cuff ($39.50) that I fell in love with and received in the goodie bag at the end of the night. Ordinarily, I wouldn’t pick such a large piece of bling for the wrist, but this one works because of the champagne color and delicate look of the gem. It’s big, but it’s not gaudy. There were also large costume necklaces on ribbons for ties, which is a trend coming back. Which brings me to the giveaway here! Bling! Part of the Fall collection is this Gold and Black Angular necklace with ribbon tie. Check it out below. It’s a striking piece. The retail price is $49.50 US.
This Loft necklace can be yours. Here’s what you need to do to get your Loft Bling on! To enter to win, just leave a comment here by July 15th, midnight PDT and let me know what you would buy for Fall from Anne Taylor Loft . Please leave your email address like so ( anne at yahoo dot com) in your comment so we can reach you if you are the lucky winner. Thanks to blog reader Christine, I now have two more of the necklaces to giveaway. Christine donated her Anne Taylor jewelry from the party to be used as part of this giveaway, which means there will now be 3 lucky winners!
Remember, if you like the looks at Loft always look for a coupon or discount code for shopping. I have found Loft to be very good at discounting their retail prices. No reason to pay retail, when you don’t have to!
Note: I did not receive any compensation from Anne Taylor Loft in exchange for this post. I received the two items of jewelry, pictured above, and a discount card (30% off) for shopping at the Loft. Al the items were presented in the above pictured canvas bag, under the necklace in the picture, at the end of the night. By posting this, I am making a full disclosure of items I received from the Loft at the Fall preview.
Since 2008, Mary Hall has been the author of 
79 Comments
hey great site, i really love it and am very very interested in working something out with you in the future. I have just send you an email,hope to hearing from you soon. x
That's an amazing necklace! My aunts have been buying Ann Taylor for years (inevitably passing down their clothes to me) but never have I seen anything like these pieces from the label! I love that tweed jacket. It looks so Chanel-esque and I'm in need of professional (and stylish) outerwear for my job!
colored.photograph at gmail dot com
Oooh! I'd love to win this necklace and LOFT has become one of my go-to places for attire that works well for work and for home.
sarah dot tyrchniewicz at gmail dot com
I never considered Loft before, but I saw some great pieces! Like Lucy in the Sky said, I LOVE the tweed jacket! It is probably the closest I will ever get to Chanel, lol! I also loved the leather mini and sequin top outfit, with the cardi on top! It was classic, yet fun and flirty! I adore huge jewelry (hence my obsession with sales at Madewell), and I think this necklace would be a great addition to my wardrobe. I am already envisioning wearing it with skinny jeans and a t-shirt with cute flats, lol! Pick me!
cmlewis07 at gmail dot com
Thanks for cluing me in that “Loft is trying to get a little more hip and trendy, and depart from the mothership, Ann Taylor.” I had no idea, and in fact would avoid AT Loft since I thought it was just the “factory store” version of Ann Taylor. Now that I'm hip on this, I'll have to give them another look!
I dream Im Jeannie at yahoo dot com
Thanks for cluing me in to the fact that “Loft is trying to get a little more hip and trendy, and depart from the mothership, Ann Taylor.” I had NO idea, and actually thought that AT Loft was the “factory store” version of Ann Taylor. Now I'll have to give them another look!
I dream im Jeannie at yahoo dot com
Thank you for showing us the preview pics! I am excited for fall.
bunchofbeauty at gmail dot com
Loft is a great place for work outfits. I really like the flowy top.
AKAPurple2000 at yahoo dot com
I LOVE what I've heard about the Fall preview so far. I would definitely get the tweed coat (minus the faux fur) and some of the flowy chiffon tops. I love the romantic tops paired with the more structured pants and jackets. And I LOVE the cuff! Thanks for the post about my FAVORITE retailer:)
Cara
http://denimanddaffodils.com/
denimanddaffodils@gmail.com
Oops, forgot email:
babyssleeping at gmail dot com
I would definitely say I'll be purchasing the tweed Chanel-like jacket that you have pictured in your blog. Love it and love the price even more!
Denise
http://frugalluxe.blogspot.com/
DenisesOddsNEnds at Gmail dot com
I adore the taupe and rose colored scarf! Scarves are such a great way to add individuality to an outfit.
Looking forward to seeing more Fall 2010 pieces from ATL.
chelem01 at hotmail dot com
(It's a zero between the m and 1).
I haven't visited Loft in a while, so I was pleasantly surprised to see looks that I would love to wear. I really can't pick just one item, since I'm equally captivated by several. I'll start with the Knit Empire Dress in slate blue, which is absolutely gorgeous (and a length that I'm actually willing to wear!), the Pleated Sleeve Ruffle Neck blouse, and the Cotton Poplin jacket. And you can't beat the sale on these. Thanks!
Clara
cboza(at)vna1(dot)com
I would have to say, thus far, I have decided on the tweed jacket, sequins tank and leather skirt. I'm sure there will be many more items in my future. beezekneesfashions@gmail.com
I absolutely love the flower cuff! It suits my girly style and the color of the gems makes it wearable. I also love the drapey and comfy cardigans. They will be perfect for layering over dresses once the weather begins to cool off.
I love the tweed jacket look as well! I would get the Long Silver Lariat Necklace with Light Purple and the smocked knit dress!
mrunamistry at gmail dot com
I would buy everything! I never leave Loft empty-handed. If I had to pick one thing, it would be the sequined top.
sraisher at gmail dot com
Hi, thank you for your great post. I really appreciate the efforts you have put in your blog .It is interesting and helpful. Good luck with it!!!
I love your site and adore Ann Taylor Loft. anna_fulbright@yahoo.com
I need some sort of trendy dress pants, and I love that their items come in tall sizes. That's probably what I'd get there for fall.
Thanks for the chance to win!
–Liza
ejm6x (at) yahoo (dot) com
beautiful necklace! I have just the outfit for it!
dcme20009 at gmail dot com
Definitely the tweed jacket. It seems like a stylish Chanel dupe, for much less $$$. Really love the direction they're taking for fall.
kris0ten at gmail dot com
Great giveaway!! I'd love to win!
clothed much, a modest fashion blog
I like the Silvertone Chain with Lace Covered Gem Necklace
sandy
slblog at post dot com
Hi! I would buy several of the flowy tops or blouses.
Really unique necklace!
Connie
connie_bryant@hotmail.com
I would buy the tweed jacket you're wearing! Or I would get some nice business slacks.
Thank you for the giveaway
hurdler4eva(at)gmail(dot)com
tweed jacket for sure
fabulous necklace
soooo hot!
daunfamily AT yahoo DOT com
ms(dot)verymarried(at)gmail(dot)com
for the fall? i totally need new cardigans!
Maybe a flowy chiffon top and the tweed jacket.
I love that necklace! Thanks
lynnx512 at gmail dot com
i love the knit dress with silk flounce.
necklace is great too thanks for the give away.
Lnordquist[at]live[dot]com
the tweed jacket is just awsome!! I will probably buy it soon
my email is
erica(dot)terranova(at)gmail(dot)com
cdziuba@aol.com I like this: Cotton Poplin Jacket
Fab giveaway! Love the first look and the sequin top. Beautiful.
sogni-e-sorrisi at hotmail dot com
Love the tweed jacket! It screams fall!
christina.coursey (@)gmail(dot)com
I love the tweed chanel jacket.Thanks for the chance.
mogrill@comcast.net
i'd buy any of the cardigans !
melanie.x@hotmail.com
i would buy the Rosette Ribbed Tank its so simple yet i can dress it down or dress it up
lyromero77 at gmail dot com
please sign me up
I would buy a maxi dress.
honeybeez80@yahoo.com
I adore the taupe and rose colored scarf!
clarissa dot battarra at gmail dot com
They are having a great tank and tee sale now that I would love to spend this one. cindyhinckley at msn
Great collection! Very different from the average Ann Taylor stuff. I love all the dresses…and that leather skirt is hot!
joannaw.xo at gmail dot com
I would buy a new fall work wardrobe!
preponask8board at hotmail dot com
I love the tweed jacket – what a great addition it would make to my wardrobe, so versatile!
Thanks for the chance. The necklace is beautiful!
sncaruso [at] optimum [dot] net
Nice post! i like it, so interesting..
Like everyone else, I love the tweed jacket but also love the skirts and dresses that I saw in other photos online. Good thing I have a gift certificate and style rewards!
I like the Tangled Chain Necklace.
dolniaks at consolidated dot net
love the tweed jacket – such a versatile piece!
forevereightyeight at gmail dot com
I would love to have that Tweed Jacket!!
sjemery at hotmail dot com
crazyred61@yahoo.com
i would love to win
I like the sequin top. Thanks!
I would definitely be buying the sequined ballet flat. parkerkl7072 at gmail dot com.
I would buy the Andre Knotted Sandal, because they seem like a nice heel that I could wear for work or casually.
emo_slinky at yahoo dot com
Awesome blog and thanks for the giveaway!
Would love, love, LOVE to win this!
=]
I would love to buy some new cardigans.
Dancehottie1621@aol.com
love it!
autumn398 @ yahoo.com
I dig the fuax fur vest, i am 100% sold on them and will be purchasing those this fall, I hate the hats but the fur is amazing…
jennifer.lleras@gmail.com
they do have some great sales going on now. I like the Jewel Grosgrain Necklace Tee!
hbbs55 at gmail dot com
I love the Blooms Print Empire Dress with Ribbon Hem, thanks!
Hotsnotty2@hotmail.com
I like the double V-Neck Knit Dress! Thanks for this opportunity!
I love that pink scarf in the 2nd picture!
I love Ann Taylor sweaters and have a couple of them. Would love to win the necklace to dress the sweaters up.
This is a truly beautiful necklace andwould finish any Ann Taylor outfit
I would like to have the Ruffle Front Cardigan.
traymona[at]aol.com
I would like the Shawl Collar Jacket.
On the site, they have a great foil finish black sheath dress that I would get for the fall!
clarkmurdock@yahoo.com
I would go for the boots. I love boots in the fall. vidomich(at)yahoo(dot)com
i love the vest
susansmoaks at gmail dot com
tweed jacket ty.
vivianbl@olg.com
I really like that tweed jacket. atreau at gmail dot com.
I would buy some Cardigans. boots and fall pants. garrettsambo@aol.com
This comment has been removed by the author.
I like the Cotton Poplin Jacket! So cute!
nesta 67 {at} live dot com
I like the pink scarf in the 2nd photo and the Tweed jacket!
hsemonick at gmail dot com
Foil Finish Sheath Dress
Wow have only just found your blog, amazing – such an interesting read
Love the site, it really is possible to look good, even in these difficult times.