Well, it’s officical. Vera Wang’s beautiful, but pricey wedding dresses are coming to David’s Bridal. I first heard this on Twitter, but now it’s official via statements form Vera and David’s. Nothing will be ready until Spring 2011, so this is not budget friendly for Brides in 2010. Here’s the 411 from the official press release :
Vera Wang and David’s Bridal announce an exclusive partnership to launch a new bridal collection. The collection will consist of gowns and accessories for the bride with a later intention of expanding into bridesmaid dresses and shoes. The collection will be available in the US in early Spring 2011 and in Canada by the end of 2011. Consistent with David’s Bridal’s price points, the new collection of gowns will be priced under $1500.
Vera Wang states: “I am thrilled for the chance to bring my very specific vision to David’s Bridal, the biggest wedding retailer in America. The ability to grow my sphere of influence in the bridal world is both a huge creative and business opportunity and one I am so excited about. With this new challenge, I hope to speak with a level of taste and authority that will resonate with brides everywhere. This association represents the next logical step for someone who has spent 20 years building a relevant and respected bridal brand. I can’t think of a more strategic or promising time to grow a new segment of my business than now!”
Bob Huth, President and CEO of David’s Bridal says: “This exciting, new partnership will now enable us to serve even more of America’s brides, including those who could only dream of wearing a Vera Wang gown. We understand the importance of a bride’s special day, and we’re very proud to be able to complement the strength of our existing brands with an outstanding and exclusive collection by the most revered bridal designer in the world.”