Launching May 20: Fashion Against AIDS collection at H&M

 Pictured: Dresses from H&M’s  Fashion Against AIDS collection (photo courtesy of H&M)

Despite outrage earlier this year over H&M allegedly dumping clothing, the brand has been cleaning up their act with some good deals.  On May 20th, H&M is launching a “Fashion Against Aids” collection with 25 percent of sales to be donated to youth HIV/AIDS awareness projects. The collection, as befitting it’s namesake, is rather somber looking.  Don’t expect bright colors, or prints like those in the Garden Collection. The black and white print dresses above are an example of the collection’s rather austere look.  There is a lot of denim, black and white, and some animal prints.  Note that the collection will be part of the Divided line, so it will be junior sized.  The collection will be for both girls and boys and offers clothes and accessories plus tents and sleeping bags.  As with all of H&M’s house brand collections, the prices are reasonable. For women, there are maxi dresses, bohemian looking wrap blouses, and even a short sequined jacket.  I’ll definitely have to give it a look when it arrives in stores.  I’ll be anxious to see if the fashions are as good as the cause they support.

Pictured: These Boho Chic wrap tops from H&M’s upcoming collection will be priced at USD 24.95, GBP 14.99 and EUR 19,95 (photo courtesy of H&M)
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One Comment

  1. Fashion AutopsyApril 29, 2010 at 3:48 pm | Permalink

    I think H&M is pretty generous–25%? That's great.
    Not many fashion houses would give that much of the proceeds to a charity.

    As for their garbage-throwing-clothes, they're not the only retailers to do this. However, they're one of the first to get caught–and during a recession!