Big news for the holiday fashion season. Sonia Rykiel will be the next guest designer with two collections for discount retailer Hennes and Mauritz( H&M) coming for winter 2009 and spring 2010. H&M says that this marks the first time that H&M has extended its designer collaboration to the world of lingerie and related accessories for women. The collection with exclusive pieces will be launched in-stores . The collection will be launched in 1,500 H&M stores worldwide and at the same time, Sonia Rykiel will make this lingerie collection available in Sonia Rykiel’s major boutiques around the world – another first for H&M.
For spring, there will be a second collaboration featuring an iconic knitwear collection for women and girls (1.5 to 8 years old) accompanied by playful accessories. This second collection will be launched in around 250 H&M stores
“It is a hallmark of Sonia Rykiel to think of all women because fashion is about a certain spirit more than a question of means. This collaboration fits perfectly with our philosophy. The Sonia Rykiel pour H&M lingerie collection is the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year. The knitwear collection is perfect for welcoming a colourful new season,” says Nathalie Rykiel, president and artistic director of
I’ll be anxious to see the line and the prices. We know the lines will be long. That is always a given.