Summer is officially here and swimsuit season is in full bloom. Recently one of The Recessionista’s readers wrote to me with some interesting questions about summer swimsuits and how the recession many affect their design and manufacture. Following is my take on the how the current economy will influence the swim suit styles for women.
Q. Will women be buying ‘safer’ swimwear in a soft economy since they will likely be wearing it closer to home, at the backyard pool or swim club, instead of on a vacation at a resort?
A. My take on this is that we are seeing a return to the conservative one piece suit. We are going from roaring 20s” let the good times roll wear” to more frugal, less flashy wear in general. Swimwear will follow this overall trend. I predict lots of Ann Cole one piece suits from TJ MAXX and Marshalls and (on sale for $16.00-$29.00 bucks on Gap.com). Check out the swimwear in the new Matthew Williamson H&M collection to see more examples of this. He has great one-piece suits, with cut-outs for detail.
For a great looking vintage looking suit, check out Los Angeles’ very own Esther Williams’ suits. She has recreated the great vintage styles from the 40′s and 50′s for alot less. And who knows better about a great suit, than the former queen of the MGM swim pictures? I know my fellow blogger, NYC Recessionista also has talked about how great the Esther suits are.
Click here to see an example of one from Gap I just bought. Those who know me, know my favorite exercise is Aqua aerobics. So, I stock up on suits at good prices as I go through them quickly.
Q. Do you foresee the suits being made with more or less fabric?
A. I think lower in the back, but higher in the front (like the Gap swimsuits). About the same amount of fabric, but covering the body in a different way–less low cut, breast baring, maybe not cut as high on the hip either like the Gap suit.
Q. Do you forsee fewer designer suits at affordable prices?
A. No, the designers are available for less, so you can still have them. I just bought a $112.00 retail Miracle suit for $29.99 at Marshalls. And by the way, I love my Miracle suit. It works and is very slimming. I also saw at Loehmann’s and Macy’s for deep discounts. Designer suits at discounters will sell briskly. When we are lucky enough to find a good one, at the right price, we are not going to let go of it!
The high-end Norma Kamali $300.00 suit will continue to be attractive as an investment piece. When I meet Norma at her store in New York, she told me that she had research that showed her high-end suit can last for 20 years. However, if you are just looking for a stylish suit with the Norma Kamali design, remember her swim suits are coming to Walmart soon (this month to be exact) for $15.00 to $20.00 US. Check out Norma’s new eBay store for her high-end swimsuits at discounted prices. I love the idea of buying direct from the designer at a discount.
Check out her one piece Neon-poly jersey swimsuit selling for a starting price of $150.00 at her eBay store!
Clearly, whether you’re on a stay-cation, a fur-cation (enforced furlough) or at a swanky resort on a traditional vacation, there are some great swimsuits out there for good prices. We’ve come along way baby. Check out a swimsuit from the 1920s to see what I mean.