Armed with her woman’s intuition and innate sense of style, former Vogue UK accessories editor, Tamara Mellon, sensed the need for feminine but wearable shoes. Thus, she approached Jimmy Choo, a couture shoemaker based in London’s East End, to help her realize this vision, and in 1996 the Jimmy Choo label was launched. Noted for being equal parts luxurious and practical, the Jimmy Choo collection met with instant success and garnered a cult following of fashion’s elite.
Remaining true to its principles of classic beauty, undeniable elegance and unabashed sexiness, Jimmy Choo expanded in 2001 to include handbags and small leather goods. Each piece is created with the same exquisite craftsmanship Jimmy Choo gave to his custom couture shoes. Led by creative director Sandra Choi, the creative team scours the corners of the globe, finding inspiration in everything from ancient Indian wedding dresses to hand-embroidered Belgium lace.
The resulting pieces prove Ms. Mellon’s hunch was correct, and her statement true: “It doesn’t matter what you are wearing-if you have good shoes and a good bag, you’ll look right.”
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